Presented by the FCBA Mass Media Committee
ATSC 3.0, also known by its brand name Next-Gen is a digital standard that is voluntarily being implemented in the United States. Combining the best of both broadcast and broadband, it can deliver higher quality video and audio, interactive content, addressable advertising, and better emergency information and educational programming. It also holds the promise of a multitude of new business opportunities and partnerships.
The Next-Gen transition is unique in that it generally requires market competitors to collaborate in order to launch the service. Available in over thirty markets in the United States, with many more coming online in the next few months, there are a lot of knowns and a lot of unknowns about how the marketplace will respond to and embrace Next-Gen technology.
4:00 – 5:00 p.m. State of Play and How to Get on the Field
This panel will discuss the steps necessary to launch a market, engineering and regulatory hurdles to consider and practical tips for both commercial and noncommercial broadcasters transitioning to Next-Gen.
Ann Bobeck, VP FCC Legal & Business Affair, Fox Corporation
David Folsom, Technology Lead, Pearl TV
Margaret Miller, Partner, Gray Miller Persh LLP
Evan Morris, Legal Advisor to the Chief of the Media Bureau, FCC
Joshua Pila, General Counsel Local Media and Video, Meredith Corporation
5:00 – 6:00 p.m. Game On! So Now What?
These speakers will discuss their work in new business opportunities and applications for Next-Gen, including monetization and public benefits.
Tim Nelson, Partner, Brooks Pierce
Suzanne Elkins, Director of Broadcasting and GM, WKAR Public Media
Sean Plater, General Manager, WHUR 96.3 and WHUT-TV
Kerry Oslund, VP of Strategy and Business Development, E.W. Scripps Company
If you have any issues, please contact Elizabeth Hagerty at firstname.lastname@example.org.
COST: $135.00 for Private Sector Members; $50.00 for Government/Academic/Transitional/Retired Members; No charge for Law Student Members; $205.00 for Non-Members
Cancelations due no later than 24 hours prior to the program start time.
The FCBA has applied for 2.0 hours of MCLE credit from the VA Bar. This program has not yet been approved.